Facebook’s mobile “platform strategy”
According to new Facebook Head of Mobile Products, Erick Tseng, Facebook is set to move beyond its mobile application strategy as it plans to become a stand-alone mobile platform, which developers can distribute mobile apps with. “Where we’re going from here is a platform strategy. We’re going away from a one-off app strategy, said Tseng, at VentureBeat’s MobileBeat conference. What …
A Timely Reminder…
Lund, 1997 Usability Maxims When evaluating the design and usability of a website, one must consider the following Know the user, and YOU are not the user. Things that look the same should act the same. The information for the decision needs to be there when the decision is needed. Error messages should actually mean something to the user and …
Optimisation for mobile devices & search
First of all, some quick stats on mobile internet and search growth in Australia. 43% of Australian mobile phone users can connect to the internet (Nielsen, April 2010) In Australia, searching is now the most popular online mobile activity: From 30% to 73% of mobile web users in a year (Nielsen, April 2010) When designing a mobile website, a common …
Location is King when it comes to mobile advertising
The latest trend to drive the wave of consumer marketing is location based mobile advertising. Research firm Borrel forecasts that location-based mobile spending will hit $4 billion in 2015, an increase of nearly 12,000% from the $34 million spent in 2009. Ad Age reports that Google will soon roll out new types of location-based mobile ads that can navigate consumers …
Owned, Bought and Earned Media
I’m hearing a lot of talk about Owned, Bought (Paid) and Earned Media but what do these terms actually mean? Forrester have summarised each of these digital media types and their roles: Understanding the differences between these media types and how best to apply them is important when developing a digital strategy. Owned Media Essentially, owned media are objects and …